![]() ![]() ![]() That dissatisfaction was amplified in recent years and ultimately led to the company’s phasing out of programmatic altogether. “I have been deeply dissatisfied and skeptical about third-party ad networks and programmatic ad networks for many, many years,” said Eric Silverberg, CEO, Scruff. 20: It pulled all of its programmatic advertising from the app, and is migrating entirely to direct ad buys. The answer will differ based on a company’s particular needs and user base, but Scruff, one of the largest gay dating apps in the world, answered that question concisely during the week of Aug. Programmatic or problematic? That is the question.
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